Lead Magnets for 2025

Lead Magnets for 2025

A few years ago, growing your email list with a simple how to guide was enough to get leads. However, times have changed. People today are more careful about what they download and subscribe to. Many are wary of cluttering their inboxes and have grown cautious of freebies that offer little value or usefulness.

To create an effective lead magnet now, we need to think strategically. 

There’s a growing trend recently of replacing traditional freebie lead magnets with low-ticket offers designed to achieve the same goal. Depending on your strategy, these ideas can work as either free lead magnets or low-cost offers.

How to Create Effective Lead Magnets

Even though lead magnets might be free or low-cost, they must provide genuine value to your ideal clients. It is not a case of something is better than nothing here!

1. Have the solution: Your lead magnet should address a small but significant problem or provide a clear desired outcome for your audience. Remember you’re not giving away the farm - they will be able to come to you and your paid offers if they get value from your freebie (or low-cost offer). But a good lead magnet should be compelling enough to make it something your ideal client just has to have.

2. Consider Your Audience: Think about a current need your ideal client might have. Also consider the format your audience is likely to engage with. They may not have the time to watch a 60-minute video but might appreciate a short series of videos they can listen to on the go. Mini video training series or private podcasts could work well here! 

Look at what you already have

If you’re struggling to come up with ideas for lead magnets, your existing content can provide inspiration:

• Popular topics: Which of your blog posts, videos, or social media content has been popular. These themes could spark ideas for valuable lead magnets.

• Avoid overlap: Remember that freebies should offer more value than a typical blog post. If a lead magnet could easily exist as a standard blog, it might not be compelling enough.

• Learn from others: If you’re newer in your niche, look at successful coaches or businesses for inspiration. Without copying, you can adapt ideas that will resonate with your audience.

Ideas for Lead Magnets

The best lead magnet will always be something that will be of use to your audience. Here are some ideas:

1. Quizzes

Quizzes have been popular for years and remain effective. People enjoy learning and getting  personalised insights.

For example, a coach might create a quiz that helps users identify their coping mechanisms or another could provide tailored dietary advice for specific symptoms. Additionally, quizzes can help segment your audience for targeted marketing.

2. Private Podcast or Audio Download

Audio formats are perfect for busy audiences. A private podcast series or audio download can offer valuable content people can engage with on the go. This format also allows you to build a personal connection through your voice without the pressure of being on camera.

3. Workbooks

Workbooks that guide users to clarify or solve a problem are highly engaging. To make them practical, opt for fillable PDFs, Google Docs, or Notion templates that don’t require printing.

4. Planners

A niche-specific planner can be a highly usable lead magnet. For example, a meal planner or a workout planner for fitness enthusiasts could be really helpful.

5. Templates

Templates that users can customise for themselves offer practical value. Canva templates, Google Docs, Trello boards or Notion resources are excellent options. A prime example is a social media calendar template for small business owners.

6. Video Lessons

Short video lessons or a mini-course can work wonders as a lead magnet. Webinars or masterclasses you have done in the past can be repurposed.  

7. Email Series

A well-structured email series can serve as an effective lead magnet. Maybe a mini-challenge or a series guiding users toward a specific goal, this format offers ongoing value.

8. E-Books

While traditional, e-books still work well when done right. They should give the reader valuable and relevant information. For example, an e-book offering a detailed skincare routine for a particular skin issue or a curated meal plan for a specific dietary requirement with product recommendations.

Lead magnets are a vital part of growing your business. Don’t be afraid to experiment with different formats and ideas to see what resonates most with your audience. Using Pinterest will help you get them seen and grow your list.